- Motion Graphics
This project is a Public Service Announcement (PSA) for campaign called Adopt a Pet. I did all the process from the storyboard, the sketches and the final motion and edition.
The idea is to raise awareness about adopting pets from shelters by creating empathy in the viewers with the reality in pet shelters, and motivate them to adopt instead of buying.
A first approach to see the storyboard in action.
Before working on the final compositions I looked around the web for examples of illustrations and graphic styles.
Inspirations is everywhere and this character animation helped me to create the walking cycle of the dog:
Working with pencil and paper is always a good approach to look at options and define the right mood and style for the next steps.