Motion Media: Adopt a pet

Process

  • Concept
  • Storyboard
  • Cinematic
  • Moodboard
  • Sketches
  • Motion Graphics

Concept

This project is a Public Service Announcement (PSA) for campaign called Adopt a Pet. I did all the process from the storyboard, the sketches and the final motion and edition.

The idea is to raise awareness about adopting pets from shelters by creating empathy in the viewers with the reality in pet shelters, and motivate them to adopt instead of buying.

Storyboard

Cinematic

A first approach to see the storyboard in action.

Moodboard

Before working on the final compositions I looked around the web for examples of illustrations and graphic styles.

Moodboard

Inspirations is everywhere and this character animation helped me to create the walking cycle of the dog:

fox

Sketches

Working with pencil and paper is always a good approach to look at options and define the right mood and style for the next steps.

Sketches

Sketches

Final Composition

Final Composition

Motion Graphics

The motion graphics were done using After Effects. The voiceover is from Fiverr.com, it was done by kobe5050. The background track is called “Dog days are over” from the Florence + the Machines.

About

Photo

My name is Mario, I am a user experience and user interface designer from Cost Rica. I like to create interactive digital products that are both appealing and functional. I have a background in graphic design, with experience on educational digital materials and web design.

If you think we can work together or just want to ask me something, feel free to contact me by email, or social media.

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